Blue Moon Rebrand
Pitch Idea
We were asked to rebrand the largest craft-beer in the country, Blue Moon. The idea had to be centered around “creativity,” and we’d expect nothing less from the beer that made using fruit as a garnish socially acceptable. So, we came to the simple yet poignant idea and tagline – Keep Creating.
Print + OOH
We added numerous examples of how this campaign could play out in print, digital, and OOH. These are just a couple of those examples.
Blue Moon 20th Anniversary
Twenty years ago, Blue Moon was a crazy dream of our Head Brew Master, Keith Villa. The dream grew on inspiration and passion, but he also needed support from all of you, and you didn’t disappoint. Twenty years later, we want to share that same kind of love. To celebrate our 20th anniversary – we are encouraging up-and-coming artists to create an original label for our Belgian White bottle. The twenty lucky finalists have been entered to win a grant from Blue Moon Brewing Company to pursue their own dreams. Vote for your favorite artist’s design to help us make their dreams come true.
Website + Competition
I was given the awesome task of interviewing each finalist and then writing about their mediums, styles, and the inspiration for their design. We showcased them on Instagram, Facebook and created a webpage to house all the submissions and more about each artist and their work.
Lollapalooza Projection
During one of the largest music festival’s in the world, we used projection mapping to put this image on a Chicago building for all festival-goers to see. Reminding them that Blue Moon is the brand of creativity.