People who are considering master’s degrees have probably been thinking about it for a while. It’s in the back of their mind, maybe even in their subconscious. This idea brings to light the fact that when something is on your mind you start to see nods or references to that thought all over the place.

We believe that this Everyman storyline was the way to launch our CBE campaign because it could be assimilated by anyone. The innocuous reminders begin to pile up to a crescendo that no one could ignore. So, right when our main character has his moment of revelation, we have our main message enter the stage. This is all paid off with a subtle but honest interpretation of these events from our VO, some things are too obvious to be a coincidence .