Many Hats
People are more than their job titles. They’re managers, bookkeepers, caregivers, parents and often several at once.
That idea became Many Hats, a campaign introducing UOPX’s new Savings Explorer tool. We turned “wearing many hats” into a whimsical storybook world, where each hat represented a different role or experience and a way to show how what you already know could translate into savings toward a degree.
I developed the creative strategy, concept and scripts, creating a simple story around the value of people’s real-world experience.
The campaign delivered 20%+ stronger response rates, improved conversion efficiency and consistently outperformed category benchmarks for engagement and cost efficiency. It also earned award recognition, highlighting that good creative does drive positive business results.
TVC
YouTube
Title: Worn many hats?
Description: Now, you can trade in those hats to help earn your grad cap! Use our new Savings Explorer™ tool to see how your work, life and school experience could help you earn your degree faster and for less. In fact, students with eligible transfer credits and relevant life experience on average saved $11k and nearly 1 year off their undergraduate degree.
Bravo to that!
Get started at phoenix.edu.
Meta
Post Copy: You’ve worn many hats in your life. Now you can trade in those hats to help earn your grad cap with our new Savings Explorer.
Headline: Earn your degree faster & for less
Description: New Savings Explorer