Don’t just share the photo. Share the meal.
Hundreds of millions of food photos have been shared on social media. From cafeteria lunches and backyard BBQs to family dinners and culinary masterpieces, there is one common theme – people want to share the experience with one another. This past Thanksgiving, we harnessed the power of that human truth and used it to help feed our neighbors in need.
Millions of impressions and thousands of shares later, we were able to take a simple everyday action and start a movement. More importantly, we were able to show people what food is really all about, bringing us together.
Facebook + Instagram
We used these short videos to show how a small change can make a big difference. The language is simple and speaks to how social media makes us think, but with one small change we turn something selfish into something selfless.
Post Copy: Now until Thanksgiving, post a food pic with #meijersimplygive and we’ll provide a meal to help feed a local family in need.
Headline: Don’t just share the photo. Share the meal.
Link Description: Snap. Tag. Share.
Facebook + Twitter
This gif was used to educate viewers on how big of a problem hunger is, and not just in the typical places we see food shortages, but even in their local communities.
Post Copy:
From now until Thanksgiving, post a food pic with #meijersimplygive or share this post, and we’ll provide a meal to help feed a local family in need. Don’t just share the photo. Share the meal.
Facebook + Twitter
This gif was used to educate viewers how easy it is to help feed their hungry neighbors.
Post Copy: From now until Thanksgiving, post a food pic with #meijersimplygive or share this post, and we’ll provide a meal to help feed a local family in need.
Headline: Share the meal.
Link Description: make your food pics matter.
Instagram Story Poll
This story was created to help change the feeling you get when you see someone taking pictures of their food. Changing behavior and reframing the action helps us develop new adopters to the cause.
Table Tent + Poster
Simple print pieces were used in public spaces, cafeterias, and partner restaurants to help reenforce our message, educate our reader, and remind them what they can do to help.
